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 Mini Radio Drama Series Scores Big with Broadcasters and Listeners
As part of the YOU campaign ABMP member companies have
for the past year broadcast a mini-radio drama called Can
Tru Luv Withstand the Test? Using the popular soap opera
format this condensed drama is broadcast in 2 minute episodes.
The highly dramatized story follows the travails of a regular
group of young (20 something) people as they navigate through
life. Focusing mainly on gender equity and mutual trust
in relationship, the series drives a strong HIV-testing
message. With additional support from the David
and Lucille Packard Foundation, beginning in May, the ABMP will begin
broadcast of new year-long series in this radio drama with
new episodes airing every 2 weeks.
“The value of these short format edu-dramas,” says
ABMP Steering Committee Chair, Joyce Mhaville, Managing
Director of ITV, Tanzania, “is
that they have a high repeat broadcast value because they
can be used as program
fillers and in unsold commercial airtime. And they are
popular because people identify with the storyline and
are looking for the next one.”
Radio program producers also use the series to anchor
talk shows and magazine programs dealing with the core
themes of each episode.
Focus groups across three ABMP countries recently found
that young adults (18-35 years) strongly identify with
the characters of the story, find the dramatic format compelling,
and had high recall of the principal HIV/AIDS-related messages
included in the series.
New episodes of the series, beginning May 2009, will reflect
the YOU campaign’s
overall emphasis on gender equity, stigma reduction and
hope for the future together with
a strong call for regular HIV-testing as part of a healthy
lifestyle.
Also the new series, will include themes picking up on
the building excitement around the upcoming 2010
Soccer World Cup. A formal impact evaluation of the series will
be conducted in mid-2010.
To listen to Can Tru Luv Withstand the Test go to http://www.broadcasthivafrica.org/resource/radio.html and http://itbeginswithyou.org/ads/edudrama.html
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YOU Campaign to Build on Soccer Theme Over Next Year
 The
ABMP’s YOU campaign
is the only sustained pan-African HIV/AIDS education campaign
now beginning it’s third
year. Over the past two years the campaign has focused on
the key drivers of the HIV epidemic including gender equity,
stigma, sexual coercion and peer pressure.
Last December the YOU campaign launched a fresh
angle focusing
on the importance of hope and self esteem to motivate young
people to avoid risks associated with HIV infection and other
negative outcomes like substance abuse and crime. The new
ads also introduced soccer as a metaphor for healthy living,
pride and achievement.
“The soccer metaphor will
be sustained as a strong feature of the YOU campaign
over the next year,” says
ABMP Production Consortium director, Carolyn Carew. “We
have engaged with the broadcasters about audience interest
and clearly there is a lot of anticipation across Africa
in the build up to the 2010 Soccer World Cup,” she
adds, “and the ABMP sees this as an obvious opportunity
to reach young audiences by tapping into their excitement
and pride at the first Soccer World Cup to be hosted in Africa.”
ABMP member companies have committed to broadcast YOU campaign
ads in air-time around 2010-related broadcasts.
Ms. Carew says, “We are going
to focus on regular young people and their appreciation
of the game in the campaign,
rather than soccer stars, because the top soccer stars will
likely feature in many commercial campaigns, and there is
sometimes question about what kind of role models these stars
are in a campaign that encourages risk avoidance behaviour.”
To view the current YOU campaign ads go to http://itbeginswithyou.org/ads/index.html
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 Tracking ABMP Member Company Performance Shows Institutionalization of Commitment
Each year for the past three years ABMP
members companies have
reported their performance against the key objectives of the
ABMP. At least 80% of member companies complete the so-called
Scorecard Survey annually and an independent audit of a sub-set
of 18 member countries conducted in early 2008 confirmed the
results of the self-reporting scorecard.
The trend over the past three years, as illustrated, in the
table below, shows steady growth in commitment by broadcasters
to increasing HIV/AIDS-related content, airtime and production
resources.
Significant headway has also been made in integrating HIV/AIDS
as part of core business strategy, establishing workplace HIV/AIDS
related programs and protocols. Media leaders are also playing
a much more assertive role in advocating for sustained and increased
national commitment to combating HIV/AIDS.
| Summary of findings from annual ABMP member
survey (conducted in June) regarding commitments for 12 months
prior |
| (Note: as ABMP launched in September 2005,
the 2006 results reflect 9 months prior, rather than 12 as
is case for others) |
| |
|
|
|
2006 |
2007 |
2008 |
| |
# Broadcast Members in ABMP |
|
|
37 |
|
|
50 |
|
|
57 |
|
| |
# Countries Represented in ABMP |
|
|
30 |
|
|
32 |
|
|
35 |
|
| |
% of members allocating at least 5% of airtime
to HIV/AIDS, as per ABMP commitment |
|
|
59% |
|
|
71% |
|
|
84% |
|
Leadership |
|
|
|
|
|
|
|
|
|
|
| |
Adopted HIV/AIDS as core business strategy? |
|
|
63% |
|
|
76% |
|
|
77% |
|
| |
|
IF YES, in response to ABMP? |
|
|
25% |
|
|
29% |
|
|
41% |
|
| |
|
IF YES, has company's
position on HIV/AIDS as core business strategy been… |
|
|
|
|
|
|
|
|
|
|
| |
|
Documented? |
|
|
38% |
|
|
56% |
|
|
57% |
|
| |
|
Communicated to all employees? |
|
|
42% |
|
|
67% |
|
|
74% |
|
| |
|
Communicated publicly outside of company? |
|
|
25% |
|
|
51% |
|
|
57% |
|
| |
Written workplace policy on HIV/AIDS? |
|
|
54% |
|
|
58% |
|
|
57% |
|
| |
|
IF YES, has it been communicated to all employees? |
|
|
29% |
|
|
59% |
|
|
80% |
|
| |
In past
year, discussed coordination of ABMP efforts with… |
|
|
|
|
|
|
|
|
|
|
| |
|
Government officials? |
|
|
75% |
|
|
60% |
|
|
77% |
|
| |
|
NGOs? |
|
|
83% |
|
|
67% |
|
|
75% |
|
Resource Allocation |
|
|
|
|
|
|
|
|
|
|
| |
Annual budget commitment for HIV/AIDS programming? |
|
|
58% |
|
|
49% |
|
|
58% |
|
| |
|
IF YES, increase from prior years? |
|
|
46% |
|
|
40% |
|
|
71% |
|
| |
Other than airtime, dedicated financial, technical,
other expertise/resources? |
|
|
67% |
|
|
69% |
|
|
77% |
|
| |
|
IF YES, increase from prior years? |
|
|
58% |
|
|
58% |
|
|
85% |
|
Content |
|
|
|
|
|
|
|
|
|
|
| |
Written HIV/AIDS communication and programming
strategy |
|
|
33% |
|
|
36% |
|
|
92% |
|
| |
Included HIV/AIDS messaging in following formats: |
|
|
|
|
|
|
|
|
|
|
| |
|
PSAs? |
|
|
83% |
|
|
93% |
|
|
92% |
|
| |
|
News? |
|
|
88% |
|
|
91% |
|
|
94% |
|
| |
|
Entertainment (music / game show / drama / sitcom / reality)? |
|
|
58% |
|
|
45% |
|
|
50% |
|
| |
|
Other (talk / magazine / documentary)? |
|
|
85% |
|
|
86% |
|
|
82% |
|
| |
Increase in commitment of airtime to HIV/AIDS
content from year prior? |
|
|
67% |
|
|
78% |
|
|
89% |
|
| |
|
IF YES, is increase in response to ABMP? |
|
|
67% |
|
|
82% |
|
|
85% |
|
| |
Anticipated increase in commitment of airtime
to HIV/AIDS in coming year? |
|
|
96% |
|
|
98% |
|
|
98% |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
To access the full report of 2008 annual
scorecard and the independent audit go to http://www.broadcasthivafrica.org/abmp_study.html
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 New Clearinghouse Website on Male Circumcision for HIV Prevention
A new website has been launched by the World
Health Organization, UNAIDS, the AIDS
Vaccine Advocacy Coalition, Family Health International, and several U.S. and British public
health schools which aims to serve as a resource on male circumcision
and HIV/AIDS.
According to the New
York Times, since WHO and UNAIDS two years
ago recommended that
male circumcision be made available in countries highly affected
by HIV/AIDS to help reduce transmission
of the
virus through heterosexual sex, much "misinformation has
circulated" regarding the procedure in some countries. In
addition, there has been a "dangerous surge in complications
as traditional healers without sterile instruments began offering
cheap circumcisions," the Times reports.
The website includes scientific studies, policy documents and
news articles and aims to address some popular myths, including
one that circumcision provides complete protection from HIV,
so circumcised men do not need to use condoms, according to Dr.
Kim Eva Dickson, a WHO medical officer who oversaw the creation
of the Web site.
It also includes a handbook that demonstrates surgical techniques,
although Dr. Dickson said that it is not meant to train traditional
healers or surgeons. She added that the handbook could help
at some small hospitals in rural areas by demonstrating new
methods
for further investigation and teaching that men need pain management,
sex advice and condoms in addition to surgery.
For the full New York Times article, click here
To view the clearinghouse website, go here
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Upcoming Meetings and Conferences
The 4th Southern African AIDS Conference:, Durban, South Africa
Dates: March 31- April 3, 2009
Theme: Scaling up for Success to Reduce the AIDS Burden
Event Type: Conference
Subject: Epidemiology; Ethical Issues; HIV/AIDS Prevention; HIV/AIDS
Treatment or Therapies; Human Rights; Socioeconomic Factors
Description: The theme of this conference "Scaling up for
success" recognises that there is an urgency to take stock
of best practices in treatment and prevention and to scale these
up sufficiently to begin to roll back the onslaught in numbers
and impact that the epidemic is currently waging in Southern
Africa. For the first time, the Conference has been extended
beyond South Africa's borders to encourage participation from
all countries in Southern Africa.
For more information contact
Neo Sithole
Email: neon@foundation.co.za;
Web site: http://www.saaids.com/
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 XV
Cali's Conference on HIV/AIDS & Infectious Diseases, Santiago
de Cali, Colombia
Dates: April 2-5, 2009
Event Type: Conference
Subject: Antiretroviral Drugs; HIV/AIDS; HPV; Infections; Opportunistic
Infections; Sexually Transmitted Diseases (STDs); Surveillance;
Tuberculosis (TB)
Description: The purpose of this conference is
to increase, update, and improve the dissemination of knowledge
on HIV/AIDS and infectious
diseases for the target populations of professionals, professors,
researchers, and students, focused on HIV/AIDS & Infectious
For more information contact
Dr. Ángela Medina/Jaime Galindo
Email: inscripcion@clsida.org.co; corposida@clsida.org.co;
Website: www.clsida.org.co/
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 36th
Annual International Conference on Global Health, Washington
DC, United States
Dates: May 26-30, 2009
Theme: New Technologies + Proven Strategies = Healthy Communities
Event Type: Conference
Subject: Children; HIV/AIDS; International Health; Tuberculosis
(TB); Women; Infectious Diseases
Description: The Global Health Council's 36th Annual Conference
will highlight the ways in which technologies in combination with
best practices and evidence-based policies improve health around
the world. The Council is seeking two types of abstracts this year:
theme-related, and key health issue-related. One of the keys to
strengthening health systems, alleviating the burden of disease
and fostering health equity among the world's two billion poorest
citizens is to learn and share the latest findings related to new
and innovative programs and policies in the key health issues of
global health and to share these latest findings with program implementers
and policy-makers. Among these key health issues are: Women's Health;
Child Health and Survival; HIV/AIDS; TB, Malaria and Other Infectious
Diseases; and Emerging Issues.
For more information contact:
Carrie at: cbaughman@globalhealth.org;
Web site: www.globalhealth.org/conference_2009/
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 HIV/AIDS
Implementer's Meeting , Windhoek, Namibia
Dates: June 10-14, 2009
Theme: Optimizing the Response: Partnerships for Sustainability
Event Type: Meeting
Subject: The scale-up of HIV prevention, treatment, and care to
reach unprecedented levels of scope, quality, and access.
Description: The HIV/AIDS Implementers' Meeting gathers together
program implementers to share best practices and lessons learned
in the fight against global AIDS. It is the only meeting of its
kind focused specifically on implementation. The objectives of
the 2009 HIV/AIDS Implementers' Meeting are to: Widely disseminate,
in real time, best practices and lessons learned during the implementation
of multi-sectoral HIV/AIDS programs with a focus on: Optimizing
the Impact of Prevention, Care and Treatment Programs; Enhancing
Program Quality; Promoting Coordination Among Partners; Encouraging
Innovative Responses; Catalyze an open dialogue about future directions
of HIV/AIDS programs with a strong emphasis on implementation;
Directly impact HIV/AIDS program implementation in the upcoming
year with the goal of building a sustainable response.
For more information contact:
HIV/AIDS Implementers' Meeting Conference Secretariat
2025 M Street, N.W.
Washington, D.C. 20036
+1-202-973-8681
Email: hivimplementers@courtesyassoc.com
Website: http://www.hivimplementers.com/default.asp
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 5th
IAS Conference on HIV Pathogenesis, Treatment and Prevention
(IAS 2009), Cape Town, South Africa
Dates: July 19-22, 2009
Event Type: Conference
Subject: Basic Sciences, Clinical Science, Biomedical Prevention,
Operations Research
Description: Held every two years, the conference
attracts about 5,000 delegates from all over the world. It is a
unique opportunity
for the world’s leading scientists, clinicians, public health
experts and community leaders to examine the latest developments
in HIV-related research, and to explore how scientific advances
can – in very practical ways – inform the global response
to HIV/AIDS. As the fifth conference in this series, IAS 2009 will
continue its strong emphasis on basic, clinical and biomedical
prevention science. However, for the first time, the scientific
programme also will include a fourth track on Operations Research.
This newest feature underscores one of the defining characteristics
of the IAS conference: to examine how scientific advances increase
knowledge and are instrumental, through very practical ways, to
reach populations which need new and improved methods to prevent,
treat, and effectively confront the epidemic.
For more information contact:
Email: media@ias2009.org
Website: http://www.ias2009.org/start.aspx
- Karen Bennett or Lindsey Rodger (Geneva, Switzerland)
Tel: +41 22 7100 832
- Regina Aragón (United States)
Tel: +1 510 962 5545
- Magda Naude (Pretoria, South Africa)
Tel: +27 82 452 5878
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 2009
National HIV Prevention Conference, Atlanta, Georgia, United
States
Dates: August 23-26, 2009
Theme: Promoting Synergy Between Science and Program
Event Type: Conference
Subject: Behavior Modification; Diagnosis; Epidemics; Health Care
Accessibility; HIV Testing; HIV/AIDS Prevention; Treatment
Description: This conference covers the entire spectrum of HIV
prevention, from science to programs. It convenes HIV prevention
experts and advocates from various backgrounds and communities
nationwide. Numerous governmental and non-governmental organizations
have committed their support to the 2009 National HIV Prevention
Conference because it offers opportunities to share effective prevention
approaches and research findings among governmental, community,
and academic partners in HIV prevention; strengthen collaborations
between program practitioners and researchers in areas including
behavioral interventions, biomedical interventions, monitoring
the epidemic, implementing rapid and reliable tests for early HIV
diagnosis, and improving access to early treatment and prevention
services for persons with HIV; address new cross cutting themes;
and highlight the work of new researchers in the field of HIV prevention.
For more information contact:
Email: info@2009NHPC.org;
Phone: +1-800-772-8232
Website: www.2009nhpc.org/
www.2009nhpc.org/registration1.asp
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 XVIII
International AIDS Conference (AIDS 2010, International AIDS
Society), Vienna, Austria
Dates: July 18-23, 2010
Event Type: Conference
Subject: Basic Science, Clinical Sciences, Epidemiology and Prevention
Sciences, Psycho-social and Behavioural Sciences, Economics, Operations
Research, Care and Health Systems, Policy, Law, Human Rights and
Political Science
Description: AIDS 2010 will be the eighteenth in this series of
international AIDS conferences. In August 2008, it will be held
in Mexico City, Mexico, and the previous meeting was held in Toronto,
Canada in 2006. With more than 2,500 international journalists
expected to attend, the conference is the single most widely covered
health event in the world. Vienna was selected to host AIDS 2010
following an evaluation of candidate cities by the IAS in consultation
with its international partners. Candidate cities were evaluated
by the IAS Governing Council according to three criteria: impact
on the epidemic, sufficient infrastructure, and freedom of movement
and travel for people living with HIV/AIDS.
For more information go to:
Website: http://www.aids2010.org/start.aspx
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> 27th March, 2009
> 03rd November, 2008
> 30th May, 2008
> 22nd October, 2008
> 20th August, 2007
> 10th June, 2007
> 03rd May, 2007
> 25th January, 2007
> 2nd October, 2006
> 21st August, 2006
> 20th June, 2006
> 18th April, 2006
> 07th Febuary, 2006
> 1st December, 2005
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