Video Clips
Phase 5 – Hope for the Future
Phase 5 focuses on the issue of Hope for the Future as a key motivator for young people to avoid risky behaviours that drive the HIV/AIDS epidemic across Africa. This new ad also introduces the concept of soccer as part of the YOU campaign. This is to mark the ABMP’s F4 special initiative – Football for an HIV-Free Generation – promoting HIV/AIDS awareness in association with 2010 FIFA Soccer World Cup broadcasts.
F4 taps into the excitement around the 2010 FIFA Soccer World Cup by using soccer as the entry point for an evidence based strategy that draws on best practice for HIV prevention, youth communication and sports for development.
Combining outreach programs for youth including educational, leadership and life skills development, with a sustained pan-African HIV/AIDS education and information media campaign, F4 aims to:
- Help accelerate reductions in the rate of HIV infection among young Africans;
- Re-engage young people across Africa in the fight against HIV/AIDS;
- Help boost leadership and increased country-level focus and funding of more concerted large scale HIV-prevention across Africa.
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All Phases: Gender
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