Video Clips
Phase 6 - Football for an HIV-Free Generation
Phase 6 of the You campaign launched on July 1, 2009 and will run through July 2010. Using the soccer metaphor as a creative backdrop, and to build off the excitement around the upcoming 2010 Soccer World Cup in South Africa, the Phase 6 PSAs for radio and television focus on the themes of multiple concurrent partnerships, stigma, gender and hope for the future.
This phase of the YOU campaign will roll out in four phases at three monthly intervals.
Phase 6a - Multiple Concurrent Partnerships
The first set of ads deals with the issue of multiple
concurrent partnerships (MCP) and the related increased risk of HIV infection resulting from the common practice among young adults in particular of multiple overlapping sexual partnerships. Multiple concurrent partnerships are common among younger as well as older adults, and it involves both men and women equally. The fact that this kind of sexual networking is so common and generally tolerated by society at large is in large part a function of traditional stereotypes about female submissiveness and dominant male sexuality. Reducing the number of sexual partners should be emphasized as a key measure for reducing HIV risk. And, of course, it is always good to emphasize that the only way to prevent infection (or infecting others) is to use a condom for every sexual encounter—even in monogamous relationships.
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Multiple Concurrent Partnerships (Full version) |
English (3.81mb) |
French (3.81mb) |
Portuguese (3.85mb) |
Arabic (3.85mb) |
Phase 6b - Hope for the Future
These sets of ads focus on the issue of Hope for the Future. Research has established that hope for the future and a sense of purpose, personal motivation and self esteem are fundamental influences on young people’s behavior and motivation to avoid risky behavior like unprotected sex, substance abuse, crime and violence. The main theme emphasizes personal initiative in setting realistic goals and working hard to achieve those goals. Staying in school is one of the most important parts of ensuring a young person’s future prospects. Young people need to be encouraged to consider what they can do as individuals, families, communities and nations to stop the spread of HIV on the continent.
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Hope for the Future (Full version) |
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All Phases: Gender
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